What are the opportunities for raising money when launching a new TLD?
ICANN New gTLD Question: What are the opportunities for raising money when launching a new TLD? On the topic of re-selling domains, given that the costs are high if we think about the entrepreneurial examples, not taking an existing brand but launching a new community, launching a new brand with a TLD. What are the opportunities for raising money? Does someone go to a venture capitalist and say here is my business plan or with the right business model show that you are going to recoup the investment costs quickly from reselling domains? For the generic terms, like dot sports, I think there is likely to be some significant revenue opportunity there for reserved names at the second level. Say that the registry reserves www.football.sports, www.tennis.sports, www.golf.sports, each of the main categories of sports. Then resells those by holding those back from general distribution and host an auction process much like some of the previous new TLD launches did. You can imagine that www.football.sports might bring in a significant amount of money. That kind of thinking on the generic TLD side can help fund the expensed of getting the registry together. There are experts in the space who are very good with the secondary market who can help select names that might be good for a reserved list that you might want to auction off. I think there is a lot of opportunity for the generic new TLDs. I will just offer an additional perspective. If you are an entrepreneur today and you are …
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