www.thekernorg.com No matter where you are in your marketing efforts, you can make your campaign more successful—all you need are the right tools. You’re invited to an exclusive Webcast to hear the latest insights and best-practice strategies from two of the most accomplished B-to-B marketing experts working today. Join David Azulay, VP, Client Services at The Kern Organization and Tara Verner, Director, Direct Marketing & Demand Generation at Symantec (previously VeriSign) as they reveal innovative B-to-B strategies they’ve used to generate exceptional online demand. Upgrading lead quality with the perfect balance of online and postal campaigns Little-known demand generation techniques for converting leads into sales Taking offline-generated leads and marketing to them online Plus, a dozen demand-generation ideas to tighten efficiency.
